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Citations & Backlinking

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Offsite SEO or link-building services for NZ firms

Offsite SEO involves building citations and backlinks on websites other than yours, to link back to your own site. The process is like getting references for a job application: the more credible your references are, the more likely you are to be favoured for a role. Similarly, if more high quality websites host a link to your site, the more likely search engines are to view your site as credible. We include a component of link building as part of our SEO services so that both onsite and offsite aspects of SEO are covered, pushing your website to the top of search results.

Service Areas

Other Services

An important component of organic visibility is offsite SEO, which includes building directory links and quality backlinks on other websites to bolster your domain authority.

Local SEO

Your local business needs specifically customised SEO services to help you get discovered by customers in the area.

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International SEO

If your business is locally focused or you are taking on the world, your website will need to be specifically optimised for the regions you serve.

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Citations & Backlinking

An important component of organic visibility is offsite SEO, which includes building directory links and quality backlinks on other websites to bolster your domain authority.

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eCommerce SEO

Your eCommerce businesses can harness the power of SEO to improve both conversions and order value.

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AI SEO

AI SEO & GEO Services in NZ. Access Smarter Strategies & Rank Higher With a Future-Focused Approach.

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Answer Engine Optimisation

Get your brand cited in AI-generated answers on ChatGPT, Google AI Overviews and Perplexity, with content structured to be trusted and quoted.

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Generative Engine Optimisation

Earn visibility in generative AI search with content, entity and authority signals that help AI platforms recommend your business.

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SEO Team

Featured Team Members

Doulya Bordjah

SEO Lead

Doulya Bordjah is the SEO Lead at The Web Guys. With a strong background in search engine optimisation, she has over a decade of industry experience. Doulya specialises in developing and executing comprehensive SEO strategies that blend technical website improvements with high-quality, user-focused content. She is highly focused on adapting to the ever-evolving search landscape, particularly navigating the rise of generative AI in search results.

Senior SEO Specialist

Sabina Bhujel is a Senior SEO Specialist specialising in organic growth strategies, technical SEO, and search performance optimisation. She focuses on improving website visibility and user experience, and on driving sustainable organic traffic growth through strategic, data-led SEO approaches.

Junior SEO Specialist

Jyoti is a Junior SEO Specialist at The Web Guys, supporting the execution of SEO strategies through keyword research, on-page optimisation, website audits, Google Business Profile optimisation, and off-page SEO activities. She also contributes to site structure improvements and website migrations, including redirect implementation, while continuously developing her SEO expertise.

SEO Team 2IC

Tama Payne is a Senior SEO Specialist supporting the SEO team as a 2IC. He specialises in developing organic growth strategies across traditional search engines and AI-driven recommendation platforms. Using a strategic, data-led approach, Tama identifies emerging search trends, shifts in user behaviour and competitive opportunities. He combines these insights with practical implementation to develop proactive strategies that help clients stay ahead in a rapidly changing search landscape.

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Team

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