Doulya Bordjah is the SEO Lead at The Web Guys. With a strong background in search engine optimisation, she has over a decade of industry experience. Doulya specialises in developing and executing comprehensive SEO strategies that blend technical website improvements with high-quality, user-focused content. She is highly focused on adapting to the ever-evolving search landscape, particularly navigating the rise of generative AI in search results. By prioritising a seamless user experience (UX), a clear site structure, and targeted local SEO, Doulya consistently helps businesses improve their online visibility and convert search traffic into meaningful conversions.

Key Skills

  • Technical SEO: Improving site structure, loading speeds, and on-page elements to enhance crawlability.
  • Content Optimisation: Balancing the “Content is King” philosophy with technical requirements to ensure maximum relevance.
  • Local SEO: Optimising Google Business listings and local keyword targeting for brick-and-mortar businesses.
  • UX & Conversion Optimisation: Enhancing mobile responsiveness and navigation to turn traffic into sales.KPI Analysis & Reporting: Tracking performance metrics to iterate and improve digital campaigns.
  • International SEO
  • Team management

Favourite Tools / Tech Stack

  • Screaming Frog
  • Semrush
  • Google Analytics
  • Google Search Console

Fun Personal Touch

Enjoys travelling, photography, and hiking