PPC Specialist with more than 10 years of experience handling lead generation, e-commerce, and brand awareness campaigns across Google Ads, Microsoft Ads, LinkedIn, and Meta Ads. Skilled in developing and optimizing paid media strategies that generate high-quality leads, improve conversion rates, and maximize return on ad spend through audience targeting, funnel optimization, retargeting, and tracking implementations.
Google Ads certified in Search, Video, Shopping, and Display, and a Meta Certified Media Buying Professional.
Core Skills
- Google Ads / Meta Ads / Bing Ads
- Data Analytics
- Conversion tracking
Favourite Tools / Tech Stack
- Meta Ads Manager
- Google Ads
- Google Tag Manager
- GA4
Fun Fact
I love cooking in my free time. My kitchen is basically my second testing environment—except the only conversion metric is whether everyone asks for seconds!
