Play Aotearoa

Play Aotearoa was facing brand coherency challenges, a failure to convey key messages, and logistical issues, including an inadequate membership area. The organisation advocates for children’s right to play, and the new website needed to reflect its mission and identity and successfully funnel users towards a more streamlined registration process.

The Web Guys team created a highly functional, responsive, mobile-friendly site that clearly conveys the organisation’s purpose and highlights the opportunities and resources available. The new site design is exceptionally user-friendly and includes Hubspot and Stripe integrations to enable easy registration.