Black Friday brings a huge surge in buying intent, but it also puts more brands, more offers, and more advertising into the fight for the same customers. Without a clear plan, it’s easy to reach sale week still making decisions about budgets, audiences, creative and campaign setup.
The Web Guys Black Friday Ads Guide gives ecommerce businesses a practical game plan for Google Ads and Meta. From getting sale-ready and setting realistic targets to building campaigns, retargeting high-intent shoppers and making the final Cyber Monday push, it puts the important decisions in one place.
Less guesswork. More game plan. Let’s make those clicks count.
A smarter Black Friday ads strategy starts before the rush.
Want your Google Ads & Meta campaigns ready when shoppers are?
Black Friday isn’t really a one-day sale anymore. Interest builds earlier, promotions can stretch across November, and Cyber Monday gives you another major opportunity to turn attention into revenue. Getting organised early gives you more time to build, test and make smart decisions once the numbers start moving.
Our Black Friday ecommerce guide turns that preparation into seven clear steps. You’ll get practical guidance covering budgets and bidding, creative, Black Friday Google Ads, Meta campaigns, audience building, retargeting and post-sale follow-up, backed by checklists you can actually work through.
And because knowing what to do is only half the battle, we’ve included an eight-week BFCM countdown to show you when to get it done. From locking in your offer and cleaning your audience data to testing tracking, preparing creative and getting ready for Cyber Monday, you’ve got a plan to follow right through the sales period.
Your biggest Black Friday opportunity shouldn’t come down to last-minute decisions. Get the plan, get ahead & get ready to make it count.
