Maximising conversions is the main objective for most e-commerce websites, in New Zealand and around the world. You want to get as many targeted people as possible to visit your site, and you want as many of them as possible to make a purchase.
The question is how do you do this? Here are eight tips.
1. Add High-Quality Images
Your e-commerce website should make it as easy as possible for visitors to make a buying decision. Images are important to this process as images let potential customers see what they are getting. If your images are poor or low-quality, however, they will do more harm than good. So, start by replacing your current images with high-quality ones.
2. Add Videos of Your Products
Videos can also help potential buyers properly visualise and understand your products. They don’t have to be long, and there are plenty of tools available that make it possible to produce videos yourself. Videos can be a great addition to your e-commerce website, though, as well as helping to increase conversions.
3. Offer Free Shipping
Free shipping might just be the nudge that turns potential customers into actual ones. Although not a given at all times as in some other countries, most e-commerce sites in New Zealand offer free shipping every once in a while.
4. Have a Kickass User Experience
In all aspects of your website, focus on the customer. Put yourself in the customer’s shoes when critiquing your website. Are the products easy to find? Is there enough information? Is there clearly visible information on things like returns and shipping? Is the checkout process straightforward? Once you have looked at your website from these angles, you’ll find it easier to correct any issues and make it more customer friendly.
5. Make Your Website Mobile Friendly
Most of your customers are likely to be browsing your site on their smartphones. In June this year, Google released the Core Web Vitals algorithm update which makes mobile-first design a priority in web rankings. This means, the user experience should be just as good on mobile as it is on a desktop computer.
6. Speed Up Your Site
If your website loads slowly, you are probably losing customers as online users don’t typically wait very long for a page to load. Google recognises this as poor user experience, and with their Core Web Vitals update, it is pushing for sites that load faster.
7. Improve Product Descriptions
Product descriptions are the next area that you can improve to increase your conversions. Specifically, make sure you include enough information. The last thing you want is for a potential customer to look elsewhere to find the answer to their question. Everything they need should be available on your website.
8. Simplify the Checkout Process
Our final tip is to check and simplify your checkout process as much as possible. It should be intuitive, feel secure and have as few steps as possible.
Continuous Improvement
Remember that optimising your e-commerce website for conversions is an ongoing process and there’s always scope for improvement. If you are at the beginning of the process, start with these eight tips. Ready to do more? As an Auckland-based digital marketing agency that specialises in website development, The Web Guys can help make your site better. We have worked with hundreds of clients both in New Zealand and overseas, helping each of them do better online. Give us a call today to know more about how we can help you get more of the right leads.
